Paper of Marta Ponte Fissgus on Empowering non-researchers to interact directly with consumers
Pieter Koenis - November 29, 2019
In my podcast interview with Naman Mathur, UX research lead at Uber, he mentioned a paper of his colleague Marta Ponte Fissgus about empowering product teams to work more customer centric.
In her paper 'Stakeholders as Researchers: Empowering non-researchers to interact directly with consumers' Marta shows us how Uber trains their product team members to conduct research.
I highly recommend everyone working in product teams to give it a read. Follow the link below to download the paper.