Getting honest and unimpeded feedback on your brilliant new business idea is difficult. Rob Fitzpatrick, who wrote a very helpful book about it, describes it as following: “Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”
In his book “The MOM test” Rob Fitzpatrick explains that doing a good user interview is not so much about who you’re interviewing, but more about how you interview them. Golden rules he points out are for example: Stop seeking approval and Talk less, listen more.
If you want to know more about the MOM test, watch this YouTube video with a nice example on how to, and how not to get feedback on your idea.
Jared M. Spool wrote a very handy and comprehensive blog on Medium about how to convincing people in your organization of user experience design. And even more important, he shares a hands-on guide for you to do so.
In his blog Jared M. Spool state that you actually don’t have to convince people: “… you don’t have to. There’s a high likelihood there’s someone important in your organization who already takes user experience design seriously. They just don’t know it yet.”
If you want to anchor user experience design into the organisation you work for and you want to convince people of the benefits of user experience design, he suggest you to take the following steps:
Read all the details on the steps and how to apply this in practice on Jared M. Spools blog on Medium.
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The Always be learning blog is there to point out interesting UX design related information we found on the internet for you.
In this first update I choose a blog that shows beautifully how close UX design is to business. It discusses ‘A Growth Hacker’s Perspective on UX’ written by Sjors Mahler on the Usabilla blog. As my background lays in Growth hacking I experienced how related UX design is to user centred marketing. Sjors’ blog describes this spot-on.
He describes what UX designers and Growth hackers have in common: they both love data, for both it’s super important to understand the audience and they’re both product focused. He writes about why Growth hackers love good UX design, and last but not least, he points out bad UX design makes growth very difficult.
When you're interested in the business/marketing side of UX design, I highly recommend reading the full blog post on the site of Usabilla.
Photo credits: Pexels