What do UX design and Growth hacking have in common?
The Always be learning blog is there to point out interesting UX design related information we found on the internet for you.
In this first update I choose a blog that shows beautifully how close UX design is to business. It discusses ‘A Growth Hacker’s Perspective on UX’ written by Sjors Mahler on the Usabilla blog. As my background lays in Growth hacking I experienced how related UX design is to user centred marketing. Sjors’ blog describes this spot-on.
He describes what UX designers and Growth hackers have in common: they both love data, for both it’s super important to understand the audience and they’re both product focused. He writes about why Growth hackers love good UX design, and last but not least, he points out bad UX design makes growth very difficult.
When you're interested in the business/marketing side of UX design, I highly recommend reading the full blog post on the site of Usabilla.