What's the training about?
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The 2-day customer insights training is all about gathering customer insights to improve product development, marketing effectiveness and business success. Learn the UX research process from A-Z and get to own hands-on methods to get valuable customer input in any given situation.
In this fast paced two-day training we'll teach how to integrate UX research skills and methods into your daily work with minimal effort. Join our training and see how customer insights lead to better products and more effective marketing. In the training you'll learn about:
Always be learning
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Why learn UX research skills?
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Buzz words tend to define the business strategies nowadays. It's time to get back where all businesses start: the customer. Customer insights are the basis of everything in business, because how can you be relevant to your customers if you never talk to them?
With UX research skills you can learn what is valuable for your customers and how to get their attention in this competitive world. Stop the guesswork, start consulting your customers. Start learning about the continuous customer insights process and discover how you can create better products and more effective marketing campaigns. |
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percent of the organizations should have a continuous customer insights process in-place |
percent of growth for Google searches at "UX research" in the last 5 years |
open vacancies in NL asking for UX research skills (and counting) |
Quick checklist
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Why learn UX research and customer insights?
What you can improve with customer insights?
Why learn with us?
What do you get?
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Learn UX research skills with us
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Join our 2-day customer insights training and let's discover how your customers think you can improve your product and marketing.
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Who can benefit from this Customer insights training?
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Our training is for everyone who has something to do with customers in their job and continuously wants to improve their products and services for them.
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For example...
Product owners
...who want to make better products with a user centered approach.
Marketeers and Growth hackers
...who want to have a better understanding of, and match with their customer segments.
Startup owners
...who don't want to be waisting time and money making the wrong product.
Business people
...who always thought asking their customers' opinion is a waist of time, but want to see if UX research can help grow their business.
Software developers
...who want to build relevant applications that people love to use.
Project managers
...who want tools and skills to ensure that their projects add real meaning to the target audience.
Visual designers
...who want to give more meaning to their designs.
People who want a career change
...and want to enter a growing market with a lot of job and freelance opportunities.
People with a great idea
...who want to use the training as a guidance to reveal the best version of the idea.
Product owners
...who want to make better products with a user centered approach.
Marketeers and Growth hackers
...who want to have a better understanding of, and match with their customer segments.
Startup owners
...who don't want to be waisting time and money making the wrong product.
Business people
...who always thought asking their customers' opinion is a waist of time, but want to see if UX research can help grow their business.
Software developers
...who want to build relevant applications that people love to use.
Project managers
...who want tools and skills to ensure that their projects add real meaning to the target audience.
Visual designers
...who want to give more meaning to their designs.
People who want a career change
...and want to enter a growing market with a lot of job and freelance opportunities.
People with a great idea
...who want to use the training as a guidance to reveal the best version of the idea.
Location
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Our trainings are held at A-Lab. A super central located creative hub where beautiful things happen. A-lab is located just a 3 minute ferry trip away from Amsterdam Central Station. There's a paid parking garage close by as well, under the ADAM tower. For directions see our contact page. |
FAQ
Do you teach in Dutch or English?
English.
There will always be at least one Dutch speaking teacher to explain in Dutch when needed.
There will always be at least one Dutch speaking teacher to explain in Dutch when needed.
Do I get a certificate when I successfully complete the training?
Yes, you'll get a certificate when you've successfully completed the training with a summary of all the learned skills and knowledge.
What payment methods do you accept?
Payments are handled through the Eventbrite platform.
We accept Ideal, creditcard and SEPA-incasso.
If you need an invoice for your company, please contact us.
We accept Ideal, creditcard and SEPA-incasso.
If you need an invoice for your company, please contact us.
What is your cancellation and refund policy?
If you withdraw 7 days before the training start date, you'll get 100% refund.
If you withdraw 1 day before the training start date, you'll get 50% refund.
On the first training day there's no refund possible anymore.
If you withdraw 1 day before the training start date, you'll get 50% refund.
On the first training day there's no refund possible anymore.
I've no experience with UX research at all, is this training suitable for me?
Yes!
If you're eager to learn about how to gather customer insights and you're motivated, you'll be able to successfully complete the training.
If you're eager to learn about how to gather customer insights and you're motivated, you'll be able to successfully complete the training.
Are coffee, lunch and drinks included?
Yes! We'll take good care of you so you can get the most out of the day. We'll provide coffee, snacks and lunch with sandwiches.
If you have any diet preferences, please let us know at your registration.
If you have any diet preferences, please let us know at your registration.