2-day Customer insights training
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In this fast paced 2-day training we will teach you how to integrate UX research skills and methods into your daily work. Knowing what process to follow, which techniques to apply and what tools to use lies within the heart of our training.
We take care of:
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After this training you are able to gather valuable customer insights. Qualitative insights using different interview techniques, user testing methods and surveys. And quantitative insights using online tools such as Hotjar and UsabilityHub.
As well you will know how to spread the customer-centred mindset and how to make impact within your organisation using customer insights. |
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Why learn UX research skills?UX research is at the forefront of agile innovation. There is a growing demand for UX research skills at customer-centered companies. Apart from learning these skills to improve business success, it’s also valuable for your career.
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Who benefits from this training
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Our training is for everyone who works in product and marketing teams and continuously want to improve to stay ahead of the competition.
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Product team members
...who want to make better products with a customer centric approach.
Marketeers and Growth hackers
...who want better click-through-rates and conversion-rates.
Start-up owners
...who want to create the most valuable version of their business idea.
Visual & UX designers
...who want to work with valuable insights while creating their designs.
People looking for a career change
...who want to enter a growing market with lots of opportunities.
...who want to make better products with a customer centric approach.
Marketeers and Growth hackers
...who want better click-through-rates and conversion-rates.
Start-up owners
...who want to create the most valuable version of their business idea.
Visual & UX designers
...who want to work with valuable insights while creating their designs.
People looking for a career change
...who want to enter a growing market with lots of opportunities.
Valued by professionals like you
We are rated 4.9/5 on Google. |
Why learn with us?Our step by step program is designed for you to start gathering customer insights straight away. The trainers at ABL are customer insight specialists with a solid experience in different parts of UX research, product design and marketing.
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The trainer
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Starting out working in sales and online marketing, Pieter Koenis learned the importance of knowing your customer. Since then, Pieter experienced that many of the ‘professional pains’ he encountered evolved around a central theme: the inability to connect with customers.
It was a recurring idea that struck Pieter in all its simplicity. Because companies weren’t doing it. He kept asking himself: what is the goal of setting-up the same old marketing campaigns and waiting for customers to come? And why do we create a solution for a problem when we don't know if it really exists? When Pieter got to know Lean startup and UX research techniques as a product manager, everything fell into place. It was like coming home. He continued his passion as a UX research director. Now he wants to spread the customer-centred mindset and UX research skills by training people. |
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FAQs
Are the classes in Dutch or English?
English.
There will always be at least one Dutch speaking teacher to explain in Dutch when needed
There will always be at least one Dutch speaking teacher to explain in Dutch when needed
Do I get a certificate when I successfully complete the training?
Yes, you will get a certificate when you successfully complete the training, including a summary of all skills and knowledge learned.
What payment methods do you accept?
Payments are handled through the Eventbrite platform.
We accept Ideal, Credit Card and SEPA-incasso.
If you need an invoice for your company, please contact us.
We accept Ideal, Credit Card and SEPA-incasso.
If you need an invoice for your company, please contact us.
What is your cancellation and refund policy?
When you withdraw 7 days before the training start date, you get 100% refund.
After 7 days before the training start date refunds are no longer possible.
After 7 days before the training start date refunds are no longer possible.
I have no experience with UX research at all, is this training for me?
Yes!
The training is structured in such a way that no prior knowledge of UX research is necessary. If you are eager to learn about gathering customer insights and motivated to adopt the customer-centred mindset, this training is just right for you.
The training is structured in such a way that no prior knowledge of UX research is necessary. If you are eager to learn about gathering customer insights and motivated to adopt the customer-centred mindset, this training is just right for you.
Do I have to prepare myself for the training?
You will need to bring a laptop and mobile phone on which you can install programs.
And an open mind with some empty headspace to learn new things, of course : )
And an open mind with some empty headspace to learn new things, of course : )
Are there homework assignments?
Yes.
A homework assignment will be given after the first training day. This will take about 2-4 hours of time investment.
A homework assignment will be given after the first training day. This will take about 2-4 hours of time investment.
Are lunch, drinks and snacks included?
Yes! We take good care of you so you can get the most out of the day. We provide coffee, thee, (healthy) snacks and lunch. If you have any diet preferences, please let us know at your registration.
What is the minimum number of registrations?
The training takes place with a minimum of 5 registrations.